PROFESSIONAL HAIRCOLOR
Challenge your creativity with innovative color lines that stay one step ahead of curve. From blonding to gray coverage, bold looks to custom color, every product is created with a singular goal: to help you deliver the healthiest, most gorgeous hair imaginable.
LUMISHINE
COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE.
The LumiShine DifferenceJoico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex™ technology, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!
BLONDE LIFE
BUILD BONDS FOR BRILLIANT BLONDESWith Bond-Building Arginine
See blonde hair in a whole new light with BLONDE LIFE, Joico’s system of lighteners & toners created just for blondes…and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis. (the title “BUILD BONDS FOR BRIGHTER BLONDES with Bond-Building Arginine” stays)
LIGHTENERS
DISCOVER LIGHTENING OPTIONS THAT DELIVER HIGH PERFORMANCE AND HEALTHY RESULTS.
Joico Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.
Repair and protect hair as you color with Vero K-PAK®, the only haircolor featuring Quadramine® Complex, the same technology inside our award-winning K-PAK® Reconstructor. This system, adored by colorists around the globe, delivers stunning vibrancy, excellent condition, predictability, and long-lasting color results.
DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY–our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*
Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!
No Animal Testing
We use Paul Mitchell products because, like them, we’re passionate about beauty from the inside out. And that commitment has been at the core of all that we do since they began in 1980. They were the first professional beauty company to publicly stand up against animal testing—and 40 years later, they're still rockin’ that pledge to our furry friends.
Testing on animals is cruel and unnecessary, yet a lot of beauty brands still engage in this ugly practice. Not Paul Mitchell! They never have, and they never will. Testing on actual humans makes way more sense, and that’s why they’re proud to have our very own Production Innovation Center to perfect our products for you.
They’re so passionate about this cause that they feature a "No Animal Testing" logo on all of our products to emphasize and highlight their dedication. They want you to know that when you use Paul Mitchell, you’re making the world a more beautiful place...one fabulous hairstyle—and compassionate purchase—at a time.